Wizdom Audiences module settings
Creating audiences for content targeting
Click the ‘Add Audiences’ button to start creating a group of people to target with content.
1) The type ‘Audience’ lets you retrieve members of the audience by using search queries. You can use all SharePoint’s user profile properties to get the members, e.g. hire date, skills, location etc. This group type will be synchronized regularly and the group is, therefore, dynamic as the members are retrieved frequently based on the search query you’ve set up.